Tag: Marketing

Franchise Marketing Takes Teamwork and Patience

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How many times have people wanted to start their own business? McDonald’s, Taco Bell, and many other companies offer people a chance to start a business, but with a structure in place. People will go to these places because they know the names. The biggest headache is marketing. Going through any city or town, there will be several places owned by different franchisees. That is why a person must have a plan in place because a franchise marketing plan is important.

Know your competition

The first thing that any new business owner, let alone a person who just got a new franchise, is to know the competition that is in the area of the new franchise. Before even starting the franchise, there needs to be some scouting. Going into an oversaturated market can doom any business even before it starts. The correct marketing will be able to attract people …

Five Signs You Need Automated Marketing

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Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you …